He completed the Direction of Photography career at Universidad de Cine de Buenos Aires, and shot plenty of shorts as a DP.  His interest for stories and actors aroused during his shooting times.

He has a vast experience in advertising shooting and as a film-maker he shot many shorts, writing and finding unique stories. He participated in various International Festivals, such as Locarno, San Pablo and Chicago.

He worked as a Creative and Art Director for brands such as  Philips, Falabella, Essen and BGH on printed media specialized in gastronomy, arts and fashion trends.

After some years as director at Concreto Films, he joined  CASABIERTA Producciones staff directors. His signature remains the same: playing with images and narratives, always in pursue of aesthetic commercials characterized by his own mark.