She has a 20 year experience in the advertising business.
She begins her advertising career in 1997, at “La Tierra Cine” with Augusto Giménez Zapiola.
During those initial years she also worked as a producer at Carlos Cutaia and Camilo Iezzi recording studio.
Claudio Amoedo invites her to join “Landia”, where she began shooting for major brands.
A few years later, she, along with Bonomo and Quilici, launched her own company “Folk”, a producing company focused on shooting ads for foreign customers.
In 2011, she made a further bet when she founded Concreto Films jointly with Juan Taratuto. At Concreto Films, she produced lots of ads for customers such as Quilmes, Coca-Cola, TyC Sports, DANONE, Metrogas, Stella Artois, Unilever, GCBA, Province of Buenos Aires, Argentina’s National Government, Banco Galicia, Garbarino, YPF, Banco Ciudad, Banco Provincia, Musimundo, among others.
In 2017, she steps into the world of music, embracing the artistic management business as a professional.
In 2018, encouraged and supported by her family, friends, clients, technicians, suppliers, creative designers and colleagues, she creates her own producing company: CASABIERTA Producciones.
She was wise enough to build upon the many learnings she got from lots of people who, in some or other way, helped her to keep on growing.
To all of them, THANK YOU!
And to all those to come, WELCOME!